The WEBB Remedy Podcast
The WEBB Remedy Podcast is an entrepreneurial Mindset Shifting project of WEBB Squared, a nonprofit incubator/accelerator supporting small businesses and entrepreneurs in North Carolina. Through tailored coaching and innovative training, WEBB expedites this transformation, empowering entrepreneurs to develop their enterprises with confidence, resources, and influence, thereby effecting positive change within themselves, their businesses, and their communities.
Hosted and produced by Rinnie Orr, co-founder of WEBB Squared, the WEBB Remedy Podcast showcases the stories, missions and visions of the businesses and entrepreneurs served through WEBB services. Each episode delves into the challenges and triumphs of BIPOC entrepreneurs, offering insights and inspiration for those navigating the path to success. With a focus on fostering economic inclusivity and diversity, the podcast serves as a platform for authentic conversations that empower and uplift the entrepreneurial community.
Please enjoy the podcast!
The WEBB Remedy Podcast
Marketing with Conscience: A Conversation with Lysandra Weber, Marketing Consultant
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What does it really mean to market with a conscience?
In this episode of the WEBB Remedy Podcast, host Rinnie Orr, Executive Director and podcast producer for WEBB Squared, sits down with Lysandra Weber for a thoughtful conversation about marketing, values, creativity, and what it takes to build a business with intention.
Lysandra is the artist behind WEBB Squared’s logo, and her approach to marketing goes far beyond visibility. She believes marketing is about telling the truth, building trust, and helping the right people find you. That philosophy - Marketing with a Conscience - shapes the way she supports entrepreneurs, artists, makers, and creative businesses.
During the conversation, Lysandra shares her entrepreneurial journey, reflecting on the experiences that first pulled her into marketing and the lessons she learned working with global brands, creative ventures, and her own clothing brand. She also talks about the kind of clients she loves working with, why authenticity matters so deeply in branding, and how to create marketing that feels aligned, human, and effective.
Rinnie and Lysandra also explore:
- what “Marketing with a Conscience” looks like in real life
- how to build trust through authentic messaging
- where creative inspiration comes from
- advice for entrepreneurs who are just getting started with their marketing
- what it means to build a business that is both strategic and values-driven
The episode closes with a quick lightning round and a reflection on what listeners can take away from a more thoughtful, intentional approach to marketing.
To connect with Lysandra;
LinkedIn: www.linkedin.com/in/lysandragibbs/
Website: www.lysandraweber.com
Thank you for listening...Our theme this year is "Changemakers in Motion"
To find out how you can be changemaker and connect - check out WEBB Squared.
Become a changemaker today! Support WEBB Squared’s annual campaign.
We would love to hear from you. Please contact rinnie@webbsquared.org for more information.
