The WEBB Remedy Podcast
The WEBB Remedy Podcast is an entrepreneurial Mindset Shifting project of WEBB Squared, a nonprofit incubator/accelerator supporting small businesses and entrepreneurs in North Carolina. Through tailored coaching and innovative training, WEBB expedites this transformation, empowering entrepreneurs to develop their enterprises with confidence, resources, and influence, thereby effecting positive change within themselves, their businesses, and their communities.
Hosted and produced by Rinnie Orr, co-founder of WEBB Squared, the WEBB Remedy Podcast showcases the stories, missions and visions of the businesses and entrepreneurs served through WEBB services. Each episode delves into the challenges and triumphs of BIPOC entrepreneurs, offering insights and inspiration for those navigating the path to success. With a focus on fostering economic inclusivity and diversity, the podcast serves as a platform for authentic conversations that empower and uplift the entrepreneurial community.
Please enjoy the podcast!
The WEBB Remedy Podcast
Melodies and Messages: A Musician's Entrepreneurial Journey
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What happens when music meets marketing? When creativity collides with strategy? When one person masters the art of storytelling across two completely different worlds?
In this episode of The WEBB Remedy Podcast, we sit down with Edith McCaskill - AKA Deja Belle - whose discovered that whether you're crafting a melody or building a brand, it all comes down to storytelling, creativity, and collaboration.
In this conversation, we explore:
- How storytelling shapes both art and business
- Why collaboration amplifies creative impact
- The mindset shifts that unlock innovation across industries
Plus, you'll hear something you won't hear anywhere else: an original song created exclusively for The WEBB Remedy Podcast.
This is a conversation about finding your voice, building authentic connections, and understanding that creativity isn't confined to a single lane — it's a way of thinking that transforms everything you touch.
Unisong, founded in 2026 by Edith "Deja Belle" McCaskill and Tessie Castillo, aims to foster community engagement in North Carolina through inclusive song circles and music workshops that facilitate connection, emotional expression, and personal and collective healing.
Learn more about Deja Belle: www.dejabelle.com
Unisong: www.Dejabelle.com/unisong
Contact Edith McCaskill for marketing needs: EdithGMccaskill@gmail.com
- The WEBB Remedy Podcast is produced and edited by Rinnie Orr, WEBB Squared's Executive Director.
- Podcast Music by Deja Belle and Matty McCaskill.
- Our podcast studio is located at 79 West Innovation Hub in Pittsboro, NC.
Thank you for listening...Our theme this year is "Changemakers in Motion"
To find out how you can be changemaker and connect - check out WEBB Squared.
Become a changemaker today! Support WEBB Squared’s annual campaign.
We would love to hear from you. Please contact rinnie@webbsquared.org for more information.
